Creative Graphic Designers with Conquest Capital


Skills that a good designer must have

Graphic design is an art that involves a creative and systematic plan to solve a problem or achieve certain objectives. Typography, photography and illustration aids in visual communication and problem-solving.

  • Visualize ideas – If you have brilliant ideas and can’t visualize them, taking them to the next level will be difficult. Being able to visualize ideas helps you make them more tangible and easier to grasp for others.
  • Knows about technology – Graphic designers have to master various forms of technology in today’s world. They need to be comfortable with latest design software that produce digital prints.
  • Typography –This is a very essential skill that graphic designers need to know and learn. They need to be familiar with certain fonts and have a knowledge of line-height and tracking. Apart from typography, knowledge of color theory is critical too. Graphic designers need a strong sense of how colors interact, complement and which colors contrast.

Types of graphic design jobs

There are many jobs within the graphic design field to choose from each requiring its own set of special skills. It influences how we perceive the world using colors, photos, fonts, and illustrations.

  1. Multimedia Designer – A multimedia designer uses art, sound, and design skills to create videos, audio, and animated images. They produce sketches, plans, scale models, or drawings. The job of the multimedia designer requires imagination and creativity with a wide range of software applications.
  2. Web Designer – Over the past recent years, there has been growing need for talented web designers. Well-trained web designers are and will continue to be in high demand.
  3. Logo designers – A logo is what helps customers remember the company or product, and is often what brings them back. Job opportunities for graphic designers looking to design company logos can be vast.  Most companies turn to local graphic design firms or advertising agencies to design their logos for them.
  4. Creative/Art Director – They ensure each member of the creative team completes their work on time and to the client’s satisfaction. Employment opportunities for art directors are often available through advertising, public relations firms and other related fields.
  5. Brand Identity Designer – A brand designer provides new and innovative ways to express the main message. Brand identity design helps consumers remember the company, and is often what brings them back.

Importance of graphic design for your business

  1. It enhances your sales –  The message may be that the company owning the design delivers high quality products or services. This helps bring people closer to the businesses time and again.
  2. Encourages professionalism – Graphic design makes a lasting impression on your clients and vendors. A strategically designed logo gives the impression that the company runs its daily affairs of business in a professional manner.
  3. Builds a goodwill in the market – A graphic designer should have good aesthetic value. This fills the viewers with confidence. Customers have faith in the company’s products or services making them loyal to your business.

At Conquest Capital, we have a skilled creative team that produces professional work for our clients. If you want to work with us, please visit our website https://www.conquestcapitalltd.com/ or contact 0722961707 for more details.

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    • Kims Court, Theta Lane Off Lenana RoadKilimani, Nairobi, Kenya
    • +254 722 961 707
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    • +254 20 2363559
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    • www.conquestcapitalltd.com