The Best Social Media Optimization Company-Conquest Capital
Kenya is one of the leading countries in Africa with a large number of its citizens on Social Media. Social media networks are a part of our day-to-day lives and essential for online businesses.
Utilizing social media to replace traditional marketing in Kenya has been the new form of marketing for many companies. Conquest capital has effective social media packages to help you grow your online presence.
Social media is a competitive environment, and you will probably find dozens of competitors with well-designed pages. In this way, you need to think about what you can do to make yours stand out.
Have a well-defined Social Media Strategy
Instead of posting anything, you must have a well-defined strategy. In it, you should lay down your goals that you want to achieve with the page, select who you are targeting, what are your investments, put together a schedule of publications and put all the information that will help you in spreading your business.
Before creating a social media page, ask yourself;
- What products and/or services am I offering
- Why am I selling them?
- Who am I selling it to (target market)
- How will I push my message out there?
- When will I be posting to get maximum interactivity?
Always have interesting content
With the amount of material available on online, to ensure that you catch the attention of your followers you must have content that adds value to whatever they already have.
Use relevant information to your target audience, be very objective in your communication. Also, remember to use a language that is compatible with your audience, otherwise, if they cannot identify with what you posted they will no longer follow the page.
Think of the biggest questions and concerns that a customer may have which push them away from you. Then find a way of addressing them. Do you not know what to post? Ask your viewers what they would like to know or search pages in its segment about the most common questions people ask about your product or market.
Interact with the Public
Do not leave your audience in a vacuum. It is important that you respond to all comments and messages you receive, thus creating a closer interaction with the people who like your page.
Another important point is also to answer the negative comments. If you see a criticism, ensure that you follow it up by email or phone.
Use Quality Images
Human beings are attracted by what they see, and rightly so it is important that your page has quality images. They will cause the first impact on your follower and will serve as an invitation for them to read the content you have provided.
Create Ads
Social Media allows you to reach people who are of interest to your business. When creating ads, you will highlight the content that will be directly taken to the public that does not know about your work and may be interested in it at some point. Today it is very difficult to generate significant results without investing in ads.
Be Consistent
It is important to constantly upload content on your social media pages. If possible, post every day. If not, post at least 3 times a week. Another tip is to use the feature to schedule posts. With it, you can schedule posts to be served at the times you see fit. With this, your page will always be updated.
Make monthly reports
Social media platforms give you all the information you need about your audience, such as age, location, interests, etc.
Utilize this data to create performance reports that show which posts were liked best, which yielded a low performance, who’s been visiting your page. Thus, you will improve your strategy and attract a more qualified audience.
Conquest capital has effective social Media packages to help you grow your online presence. These packages include;
Daily updates with high quality content relevant to your business or niche, setup and optimization of business pages in the different social networks and lastly increase the number of followers/interaction on the social media pages.
