Hiring a professional web designer is a smart move—but how do you know if their work truly delivers results? A beautiful website is not enough. You need a site that performs, engages, and converts. Here’s how to measure the success of your web designer’s work effectively.
1. Website Performance and Load Speed
First impressions matter. A slow website drives users away. Use tools like Google PageSpeed Insights or GTmetrix to check your site’s loading time. A professionally designed website should load in under 3 seconds.
Key Metrics:
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Page load time
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Time to first byte (TTFB)
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Mobile load speed
2. Mobile Responsiveness
Most users browse on mobile. A responsive site adapts perfectly across all screen sizes. Test your website on various devices and browsers to ensure consistency and usability.
Checklist:
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Smooth navigation on smartphones
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Clear, readable fonts
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Proper image scaling
3. SEO Performance
Professional designers should implement SEO best practices. Use tools like Google Search Console or Ahrefs to track your site’s visibility and rankings. A well-optimized site starts gaining traction within weeks of launch.
Look for:
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Indexed pages
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Clean URLs
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Fast-loading pages
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Keyword-optimized headings and content
4. User Experience (UX) and Engagement
A great user experience keeps visitors on your site. Review how users interact with your content using tools like Hotjar or Google Analytics.
Track:
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Bounce rate
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Average session duration
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Pages per session
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Scroll depth
If users stay longer and explore multiple pages, that’s a good sign your design is effective.
5. Conversion Rates
Your website exists to drive action—whether it’s a sale, a sign-up, or a contact form submission. Track how many visitors complete these goals.
Use tools like:
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Google Analytics goals
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CRM software
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Heatmaps and form analytics
If conversions increase after the redesign, your web designer has done their job well.
6. Branding and Visual Consistency
A professional designer ensures your website reflects your brand’s identity. Your logo, colors, typography, and imagery should feel cohesive. Ask if your site now looks more aligned with your business vision.
Ask yourself:
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Does it reflect our brand voice?
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Does it look trustworthy and professional?
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Is it visually engaging without being cluttered?
7. Client and User Feedback
Sometimes the simplest way to measure success is to ask. Gather feedback from your team and customers. What do they like? What’s confusing? Direct input helps identify strengths and areas to improve.
8. Analytics and Tracking Setup
A successful web designer integrates tracking tools like Google Analytics, Facebook Pixel, or other marketing tags. These tools are crucial for long-term success and should be active from day one.
9. Ease of Updates and Maintenance
Your site should be easy to update without constant developer support. A professional designer delivers a CMS you can manage—or offers long-term support.
Check for:
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Clear backend structure
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Training resources or walkthroughs
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Flexible design elements
Conclusion
The true success of a professional web designer isn’t just measured in visuals—it’s about how well your website performs, converts, and supports your business goals. By tracking the right metrics and gathering real user feedback, you’ll clearly see whether your investment was worth it.
Thank you for engaging with our blog at Conquest Capital Ltd. As a leading web design and branding company in Kenya, we are committed to delivering professional, eye-catching, and SEO-friendly websites that make your brand stand out. Our services include web design and development, web hosting, mobile app development, 3D modeling, graphic design, and digital marketing. Connect with us today to elevate your online presence.
Contact Information:
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Phone: +254 722 961 707 / +254 782 961 707
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Email: info@conquestcapitalltd.com
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Website: www.conquestcapitalltd.com
